Adidas Ultra Boost - High Performance as Mainstream

Never before has the two, almost opposites, - the High Performance and the Mainstream been so close. So united. While the high performance user of Adidas Ultra Boost is aiming to achieve as good results as possible in sports, the mainstream user is attracted to the Adidas Ultra Boost mainly for its spot-on design and exceptional comfort. 

“So united”

However, this is not the first time high performance sports shoes have been of interest to the mainstream, it happens now and then as during this last decade and the decade before it on a few occasions. However, it has never been to this extent and so widely accepted by the mainstream. This might not come as a surprise as the mainstream of today, as it is also becoming more and more aware of the comfort sneakers can provide in comparision to other kinds of shoes.

“standing out among the big sneaker releases is without a doubt the Adidas Ultra Boost”

The outstanding comfort of sneakers combined with the broader acceptance of sneaker culture and fashion, which is, blending together on many accounts, is making a powerful argument for the mainstream to find a sustainable interest in the latest big sneaker releases. And standing out among the big sneaker releases is without a doubt the Adidas Ultra Boost.  

Adidas Stan Smith Women

For having a history as one of, if not the most iconic tennis shoe for men of all times, the Adidas Stan Smith’s women's are taking a productive route to the Womens sneaker section. Given its simple and stylish silhouette, combined with its slim shape, Stan Smiths success with the ladies does not come as a shock.

“It is timeless. Minimal and easy going.”

Embarking on fashion ever more by making colaborative projects with big names in fashion as Raf Simonns and Pharell Williams, the interest for the old tennis shoe is keeping its relevancy in a fashionable way. The possibillities of this shoe are endless and constantly altered, in prints, technology, materials and collaborations. Recently the Adidas Stan Smith was released with Adidas widely celebrated boost cushioning midsole, making the Stan Smiths updated in contemporary technologies and strengthening its relevancy of today. However, its silhouette is yet another reason for its iconic status in sneaker culture. It is timeless. Minimal and easy going. These are all attributes of a sneaker that is easy to match in any casual setting or outfit.

Even though the alterations and collaborations this model has gone through, the original, White/Green version is still the most appreciated and seen on the streets. It is also an aware chioce among sneakers today and holds a long history and its charming retro vibe.

Adidas Gazelle Womens - Ladies with Gazelles

To gain a strong popularity among ladies these days takes a lot of exceptional qualities. Especially when it comes to sneaker game and being on point with your style. The reasons for the Gazelle’s rather late succes with the ladies, might lay in the iconic silhuette of the Adidas Gazelle and of course, the very long curve of acceptance and familiarity is finally bearing fruit. As for wearing a classic or an iconic sneaker, it becomes really hard to be in the wrong wearing them, this could also very well be one of the reasons for its reasons winning the ladies attention.

“The Adidas Gazelle Womens range of colours seems to be particularly considered to tweak the attitude to correspond with the contemporary personality”

Putting the analyses and the psychological details aside, the Adidas Gazelle’s shape is sympathic, fine and reduced of nonsense details. It has a slim foot and straight forward attitude, that could be tweaked for ones specific personality in its choices of colours. The softer the contrast of White and ____ - the humbler the attitude, the stronger the contrast as White / Black - the more confident and stronger signals it sends. The more historical colourways have had a stronger contrast with the most common White, and have a history of mostly been worn by men. However, in these recent years, it seems Adidas have increased in a stronger focus on the AdidasGazelle Womens. And to be fair, it was about time the investment from Adidas was put in to go stronger with the Gazelle for Ladies.

The Adidas Gazelle Womens, range of colours seems to be particularly considered to tweak the attitude to correspond with the contemporary personality, Its a matter of preference in the end of the day. And as for hopefully seeing this appreciated sneaker more on the streets, the alternatives have to present themselves. Visit www.sportingsavannas.com for further advice and a wider range of colourways. There is a Gazelle out there waiting for you - go get it!